FORME

FORME is a modern fitness brand built around performance, structure, and community. The brief was to create a digital experience that energised users and clearly communicated the brand’s no-fluff, results-driven approach. The homepage opens with a powerful call to action, layered over dynamic visuals and punchy copy, setting the tone for serious training and personal progression.

The site architecture is direct and action-oriented — from the service breakdowns (Personal Training, Expert Nutrition, Exclusive Classes, and Tracking) to the bold CTA blocks that drive users toward membership or club discovery. Typography is sharp and confident, while the black-and-blue palette brings clarity and edge to every section.

Interactive elements like scrolling marquees, toggle FAQs, and embedded maps keep the experience moving, without overwhelming the user. The result is a confident, high-energy site that mirrors the environment of the gym itself — clear, focused, and built to push limits.